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Vice President, Marketing Spark & Digital Orthodontics

📁
Marketing
💼
Spark-Ormco
📅
1274 Total Views

The VP, Marketing at Spark will be responsible for developing and executing a clearly defined global marketing strategy in a manner that supports consistent business growth and enhances brand equity and awareness.  This position is responsible for leading a global marketing team to achieve the company objectives of rapid growth and profitability through strategic business model transformation, improved brand awareness, transformative marketing, marketing campaigns, digital marketing and business analytics. The VP of Marketing will report into the SVP/President of the Spark and Digital Orthodontic business at Envista and be a member of the Spark Leadership Team.

 

Primary Duties and Responsibilities:

Co-Lead the creation and implementation of go-to market strategy for solutions including development of business model innovations to accelerate share gains

Manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations

Develop unique value propositions, business partnerships, category management, as well as call to action-oriented advertising targeted toward key customer segments that increase brand awareness

Foster high-level contacts and relationships with key opinion leaders in the dental space as well as with large customers

Maintain and develop compelling brand strategies, including ensuring relevance of brand messaging, company vision as well as materials and events that support awareness and preference of brand and products

Develop and execute a successful digital marketing strategy to include website, digital campaigns, SEO, PPC, etc. to optimize digital presence, MQL and SQL lead conversions

Optimize channel support to include distribution marketing, programs and distributors, and contractor training strategy and media content

 

Management Responsibilities:

Build and manage a globally-focused marketing team that is set-up to win.  Direct reports will  focused on areas including Brand Management, Transformative Marketing, Regional Marketing, Digital Marketing, Business Analytics and other areas as the company grows.

Develop a high impact, strong and diverse marketing organization that will scale and thrive as the business grows.  Effectively recruit, manage, train, engage and develop a team capable of delivering and exceeding commitments.  Build talent funnel within marketing.

Education and Experience:
  • Bachelor's degree in Business, Marketing, Communications or equivalent.  MBA preferred.
  • 10 years of diverse global business experience
  • 8 years of progressive marketing experience including brand strategy and development 
  • 5 years of sales and/or marketing management experience 
  • 5 years of experience developing and implementing innovative and integrated digital marketing programs

Demonstrates strategic agility; understands business issues and anticipates future trends and consequences; creates competitive and breakthrough strategies and plans.  Makes connections between diverse concepts to generate new ideas.  Knows when, where and how to dig into details and/or stay high level.  Prioritizes quickly to focus on the critical few to drive action. Moves strategy to action.
  
Strong background in analytics and leveraging data, and experience working with CRM and Marketing Automation tools.

Relentlessly customer focused; dedicated to exceeding expectations of internal and external customers; gets first hand customer information and uses it to drive improvements in products and services; establishes and grows effective relationships with customers and gains their trust and respect through mutual unfiltered feedback.

Results driven; is action oriented and has a sense of urgency; sets high expectations; drives change; consistently a top performer; personally accountable for the organization’s results; lead by example.
Blend strong operational and leadership skills with good business and financial acumen.

Champion of continuous improvement
Must be willing to travel 40% of the time, including international travel. 
 
Critical Success Factors:
Strong growth mindset—relentless executing successful growth strategies to drive share gain

Problem solver; uses logic and rigorous problem solving tools to solve difficult problems; uses fact based analysis; looks beyond the obvious
Encourages balanced risk taking to advance innovation.  Willing and able to move out of their comfort zone and not afraid of standing alone.  Coaches self and others to be appropriately courageous and take thoughtful risks.  Does not accept that the long-standing way of doing business as the only way.  Open-minded and listens to others even when under stress.  Balances the tension between resiliency to stick with a plan and the need to change course and cut losses.

Thinks like a business owner - must be able to view the business from a top and bottom-line.

Uses own creativity and can enable and lead the creative process of others
Creates followership through collaboration.  Creates strong commitment and promotes open dialogue; defines success in terms of the whole team; is inclusive and values input; inspires a feeling of purpose and value.  Delegates appropriately; creates an environment in which people want to do their best; can motivate diverse people, teams and organizations.  Values each individual’s work.

Strong managerial courage – ability to make the tough decisions and not be overly sensitive (thick skinned).  Demonstrates composure in pressure situations.

Builds strong, effective and diverse organizations.  Gets work done through formal and informal relationships. 

Relates well to a wide variety of communication styles and is open to differences; effective up, down, sideways, inside, and outside; builds diverse networks; quick to find common ground; Interpersonally agile; easy to approach and talk to; relates well to all kinds of people 
Superior interpersonal skills with an ability to work with people at multiple levels both inside and outside of Spark

Relentlessly attracts, engages and develops people.  Hires and staffs the best available talent and is not afraid of selecting strong people.  Is a good judge of talent and sizing up talent.  Engages and develops direct reports and others by providing timely, actionable and direct feedback; constructs meaningful development plans and executes them; drive succession and movement of talent.  Appreciates and leverages diversity in all forms.
Ability to analyze complicated issues and boil down to the key points, develop action plans and bring to a successful conclusion

Utilizes critical thinking.  Deals with complex concepts comfortably; is knowledgeable, capable and agile.  Effectively copes with change and deals with ambiguity; doesn’t let perfect get in the way of better; curious and learns on the fly.

Able to operate with transparency and be trusted; is direct and honest; keeps confidences; doesn’t misrepresent him/herself for personal gain.  Follows through on commitments and is non-political.
Is self-aware and humble.  Understands personal strengths, weaknesses, and limits.  Seeks out and is receptive to feedback to gain insight from mistakes and is open to development; not defensive.  Is seen as authentic and viewed as approachable.

Moves strategy to action.  Demonstrates strategic agility; understands business issues and anticipates future trends and consequences; creates competitive and breakthrough strategies and plans.  Makes connections between diverse concepts to generate new ideas.  Knows when, where and how to dig into details and/or stay high level.  Prioritizes quickly to focus on the critical few to drive action.

Demonstrates strong business acumen and is aware how strategies and tactics work in the marketplace; knows the competition; knowledgeable of current, future and emerging strategies, practices and trends

Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
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About Envista

Envista is a global family of three companies and more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists’ clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including KaVo Kerr, Nobel Biocare Systems, and Ormco, partner with dental professionals to help them deliver the best possible patient care.


Envista separated from Danaher as an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit www.envistaco.com.

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