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Director of eCommerce Marketing

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We have an incredible opportunity for an experienced Director of eCommerce Marketing to grow online performance with a core focus on developing and executing the demand generation strategy in eCommerce.  This person will manage a team of digital marketers to lead the charge to optimize the performance of Envista’s digital presence to generate more qualified leads, organic and paid traffic, engaged visitors, and eCommerce transactions. 


Job Description

  • Drive multi-channel growth strategy for eCommerce to include, but not limited to SEO/ASO, SEM, social paid and community/influencer development, email marketing, mobile, etc.
  • Enhance customer engagement utilizing digital platforms and online marketing campaigns to ensure excellent customer experience while driving sales growth targets.
  • Drive conversion of offline customers towards eCommerce platform and online engagement/transaction
  • Oversee conversion performance optimization. Lead the development of content and optimize checkout funnel metrics and effectiveness of promotional campaigns.
  • Establish processes to optimize media spend across digital channels, including SEM (Paid Search), Product Listing Ads, Display, Native, Video and Paid Social Media.
  • Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability in alignment with KPI’s.
  • Identify and drive enhancements to digital marketing campaigns that maximize eCommerce conversion rates and growth of the digital channel.
  • eCommerce revenue
  • Demand generation, Conversion rates, Funnel management
  • eCommerce adoption of offline customers
  • Strategic Targets to Improve (TTI’s)
  • Selected cross-functional KPI’s that enable eCommerce success

  • Bachelor’s degree Required, MBA preferred.
  • 5-10 years’ experience in digital marketing and/or eCommerce.
  • Experience in healthcare industry.
  • Proven track record as an innovative leader with a deep understanding of the eCommerce and digital landscape.
  • Familiarity with key digital marketing topics: Email marketing, SEO, SEM, A/B testing, content management systems (CMS), localization, and paid social media.
  • Proficiency with Google Analytics (and other web analytics tools).
  • Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
  • High emotional intelligence with the ability to motivate others at all organizational levels.
  • Action oriented and has a demonstrated ability to operate in a dynamic environment.

Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

About Envista

Envista is a global family of three companies and more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists’ clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including KaVo Kerr, Nobel Biocare Systems, and Ormco, partner with dental professionals to help them deliver the best possible patient care.

Envista separated from Danaher as an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit www.envistaco.com.

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Be a champion

At Envista, we believe true champions lift others up.

And they do more than win - they stand for something bigger.

Our Employees are our champions; they work to be their best, help others be theirs, show up every day to make a difference, and celebrate the difference in others.

At Envista, we commit to our teams, our businesses - and above all - the professionals who improve patients' lives.


Transforming the dental industry.

The innovative companies that are part of Envista help dental professionals deliver the best possible patient care, every step of the way.

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Ormco has a distinguished 50+ year history of providing the orthodontic profession with high quality, innovative products backed by attentive customer service and educational support.

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“Envista was created with cultural enthusiasm for continuous improvement, personal and professional development, and championing creators of confidence — employees and customers alike.”

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