Job description

This position is based on-site and requires 4 days/week in the Madison, WI office to support collaboration and business needs.

JOB SUMMARY:

The Sr. Manager, Growth and Performance-Paid Marketing is responsible for executing Orascoptic’s global growth strategy by optimizing performance across paid media, ecommerce, affiliate and media partnerships, digital acquisition channels, and conversion experiences. This role translates strategic priorities into measurable performance outcomes through data-driven optimization, structured experimentation, forecasting, and disciplined investment management to drive predictable lead generation, appointment growth, pipeline contribution, and revenue.

Working in partnership with the Director of Global Marketing, this leader develops data-driven performance recommendations, leads channel execution, and optimizes marketing investments within established strategic priorities and approved budgets, and defined decision-making guardrails. The role is accountable for maximizing acquisition efficiency, improving conversion performance, and delivering measurable commercial impact across global markets.

This leader partners closely with Brand & Campaigns, Digital Experience, Lifecycle Marketing, Marketing Operations, Sales, and Regional Marketing to ensure acquisition strategies, digital experiences, campaigns, and lifecycle programs operate as a connected customer journey from first engagement through qualified opportunity and commercial handoff.

PRIMARY DUTIES & RESPONSIBILITIES:

Global Growth Execution & Performance Management

Leads the development and execution of global paid media plans across search, social, and emerging performance channels, aligned with the global marketing strategy and commercial priorities established by marketing leadership.
Recommends channel mix and investment allocation by region based on performance data, commercial priorities, and strategic direction established by marketing leadership.
Establishes acquisition targets including cost per lead, customer acquisition cost, and return on ad spend, ensuring disciplined performance management.
Develops lead forecasting models by market, aligning expected output with commercial targets and pipeline needs.
Owns performance optimization across the acquisition funnel, improving conversion from visitor to lead and, in partnership with Lifecycle Marketing and Sales, from lead to appointment and qualified opportunity.
Evaluates acquisition quality beyond lead volume by analyzing lead-to-appointment conversion, opportunity progression, revenue contribution, customer acquisition cost, and other downstream performance indicators.

Affiliate, Media & Partnership Performance

Develops and executes scalable affiliate and media partnership programs aligned with global growth priorities.
Identifies and evaluates industry media, continuing education platforms, and affiliate partners to drive incremental lead generation.
Develops scalable frameworks for international partnership expansion in coordination with regional teams.
Manages performance of affiliate and partnership channels, ensuring alignment with cost efficiency and revenue contribution targets.
Partners with Regional Marketing Leads and commercial teams to identify market-specific partnership opportunities and activation strategies.

E-commerce Growth Performance

Partners with Digital Experience to develop and execute revenue-driving conversion strategies across e-commerce experiences.
Analyzes on-site behavior, product discovery, merchandising, cart progression, lead capture, and purchase conversion to identify growth opportunities.
Develops performance recommendations to improve e-commerce conversion rate, average order value, customer acquisition efficiency, and revenue contribution.
Aligns paid media, landing pages, campaigns, lifecycle programs, and e-commerce experiences to create consistent paths to conversion.
Defines and monitors e-commerce performance measures in partnership with Digital Experience and Marketing Analytics.

Conversion Rate Optimization & Digital Performance

Owns the performance-focused conversion optimization roadmap across websites, landing pages, forms, and acquisition experiences, in partnership with Digital Experience.
Partners closely with Digital Experience to align on landing page performance, user experience, and testing priorities.
Defines and executes an experimentation framework, including test prioritization, sequencing, and performance evaluation.
Leads continuous optimization of funnel performance through data-driven insights and structured testing.
Partners with Lifecycle Marketing to ensure forms, segmentation inputs, nurture entry points, and acquisition handoffs support effective downstream conversion.

Performance Management & Analytics

Defines attribution and channel-measurement requirements and partners with Marketing Analytics, Marketing Operations, and enterprise data teams to establish and maintain reliable measurement frameworks.
Leads weekly performance reviews across channels, identifying trends, risks, and opportunities for optimization.
Develops executive dashboards and performance reporting that provide clear visibility into channel performance, commercial outcomes, risks, and optimization opportunities.
Develops data-driven recommendations for marketing leadership regarding investment shifts, channel expansion, experimentation priorities, and performance improvement opportunities.
Partners with Marketing Operations, Marketing Analytics, and enterprise data teams to integrate customer behavior, CRM insights, campaign performance, and platform data into reliable measurement frameworks that improve forecasting confidence and identify growth opportunities.

Financial Stewardship & Investment Optimization

Develops and executes the performance marketing investment plan, optimizing channel investments within approved budgets, strategic priorities, and defined performance guardrails.
Makes data-driven decisions on scaling high-performing channels and reducing or eliminating underperforming investments.
Ensures accountability for return on investment across paid media and affiliate channels.
Maintains disciplined performance projections and continuously improves forecast accuracy based on actual results, conversion trends, and commercial inputs.
Recommends material investment reallocations, new channel investments, and changes to approved plans to the Director of Global Marketing based on performance, market opportunity, and commercial impact.

Operational Leadership & Cross-Functional Alignment

Leads day-to-day strategic and performance management of paid media, affiliate, and other growth agencies, ensuring execution aligns with approved strategy, performance goals, brand requirements, and commercial priorities.
Leads and develops Marketing Analyst resources, establishing reporting priorities, data-quality expectations, analytical standards, and performance-management routines.
Coordinates with Digital Experience, Brand & Campaigns, Lifecycle Marketing, Marketing Operations, Sales, and Regional Marketing to align messaging, execution, customer handoffs, and performance outcomes.
Establishes cross-functional workflows and prioritizes experimentation initiatives to maximize learning velocity and continuous performance improvement.

Decision Authority & Performance Accountability

Optimize budget allocation within approved investment guardrails to maximize business performance.
Adjusts bidding strategies, channel investments, and campaign direction based on performance data.
Scales high-performing campaigns and channels while reducing or discontinuing underperforming efforts within approved investment guardrails.
Develops and maintains the growth and performance measurement framework, in alignment with the broader marketing objectives and success measures established by the Director of Global Marketing.
Escalates material performance risks, forecast variances, investment concerns, and cross-functional barriers with clear recommendations and recovery actions.

Leadership, Collaboration & Continuous Improvement

Drives a culture of accountability, customer-centered and data-driven decision-making, structured experimentation, and continuous performance improvement.
Applies Envista Business System methodologies to improve efficiency, scalability, and performance outcomes.
Continuously evolves strategies based on market trends, performance data, and emerging opportunities.
Sets clear goals, coaches team members, provides actionable performance feedback, and builds the analytical and commercial capabilities required to support a scalable global growth function.

Job requirements

Bachelor’s degree in Marketing, Business, Analytics, or a related field required.
7+ years of experience in performance marketing, digital marketing, or growth-focused roles.
Proven experience managing paid media, affiliate channels, and conversion optimization strategies.
Strong track record of driving measurable growth in lead generation, conversion rates, and revenue.
Experience working with marketing analytics, attribution models, and performance dashboards.
Demonstrated experience connecting acquisition-channel performance to downstream funnel outcomes, including lead quality, pipeline, customer acquisition, and revenue.
Experience partnering with lifecycle marketing, CRM, marketing automation, digital experience, or e-commerce teams to improve customer journeys and conversion performance.
Experience leading analysts, agency partners, or cross-functional performance teams and translating complex data into executive-level recommendations.
Passion for customer-centered, data-driven marketing, structured experimentation, performance optimization, and continuous improvement.
Commitment to delivering measurable commercial impact while protecting customer experience, brand integrity, and long-term growth.
Willingness to travel as needed.

SKILLS AND ABILITIES:

Strong analytical mindset with the ability to translate data into actionable strategies and decisions.
Deep expertise in paid media platforms, affiliate marketing, and performance optimization techniques.
Experience with conversion rate optimization, testing frameworks, and experimentation methodologies.
Strong financial acumen with the ability to manage budgets and optimize return on investment.
Ability to translate strategic direction into executable channel plans, optimization priorities, and measurable business outcomes.
Excellent communication skills, with the ability to clearly articulate performance insights and recommendations.
Strong collaboration skills across cross-functional teams in a matrixed organization.
High level of ownership, accountability, and bias for action.
Ability to thrive in a fast-paced environment with shifting priorities while maintaining focus on results.
Strong forecasting and scenario-planning capabilities, including the ability to model channel investment, conversion assumptions, and expected commercial outcomes.
Demonstrated ability to lead through influence across agencies, enterprise support functions, regional teams, and commercial stakeholders.
Deep understanding of digital acquisition funnels, lifecycle marketing principles, customer journey optimization, and the ability to connect marketing performance to appointments, pipeline, revenue, and customer value.

PREFERRED QUALIFICATIONS:

Advanced degree preferred.
Experience in healthcare, dental, or medical device industries preferred.

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Operating Company:

Nobel Biocare

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