Global Brand & Campaign Strategy Manager

Essential Duties and Responsibilities:

Brand Strategy & Narrative Leadership

• Provides strategic ownership of Orascoptic’s brand voice, messaging hierarchy, and positioning evolution across all global markets.
• Architects clear, compelling narrative frameworks for product launches, campaigns, and key business initiatives.
• Ensures consistent articulation of value propositions, differentiation, and storytelling across all channels and touchpoints.
• Leads the evolution of brand positioning to reflect market dynamics, competitive landscape, and growth strategy.

Global Campaign Strategy & Execution

• Owns the global campaign roadmap, ensuring alignment with commercial priorities, product launches, and strategic initiatives.
• Leads the development of integrated, multi-channel campaigns that drive awareness, engagement, and revenue impact.
• Defines campaign narrative architecture, ensuring consistency and cohesion across digital, social, email, and field execution.
• Develops and governs annual global campaign architecture balancing product launches, promotional priorities, evergreen demand generation, and long-term brand equity initiatives.
• Ensures all campaigns are delivered on time, with clear objectives, strong creative direction, and measurable outcomes.

Product Launch & Commercialization Leadership

• Owns strategic campaign architecture for global product launches, ensuring compelling commercialization narratives, differentiated positioning, and coordinated market activation.
• Partners with Product, Sales, and Regional teams to translate innovation into high-performing commercial campaigns.
• Ensures launches are supported by scalable evergreen campaign systems beyond promotional windows.

Community, Social & Influencer Strategy

• Owns the organic social strategy, including content direction, channel priorities, and engagement approach.
• Establishes and governs community tone of voice, response standards, and interaction guidelines across all social platforms.
• Governs strategic social, influencer, and community frameworks while tactical content execution is supported by internal or agency partners.
• Defines influencer strategy, messaging alignment, and content guardrails to ensure consistency with brand positioning.
• Oversees content calendars and ensures alignment with campaign priorities and brand narratives.
• Implements escalation protocols for community engagement, including product claims, complaints, and reputational risks.

Global Brand Transformation Leadership

• Owns strategic leadership of major global brand evolution initiatives.
• Defines transition strategies for rebranding across products, campaigns, channels and customer experience.
• Ensures consistency during major brand transitions.

Operational Campaign Leadership

• Owns global campaign briefing standards, ensuring clarity in objectives, audience, messaging, and success metrics.
• Aligns concept direction with strategic intent, ensuring creative execution reflects brand standards and campaign goals.
• Ensures cohesion across all campaign elements, including messaging, creative, and channel execution.
• Partners with cross-functional teams to drive alignment, clarity, and execution discipline throughout campaign lifecycles.

Decision Authority & Brand Governance

• Approves messaging direction, narrative hierarchy, and campaign concepts to ensure alignment with brand strategy.
• Holds authority to challenge and reject creative that does not meet brand or strategic standards.
• Defines guidelines for public versus private engagement in community interactions.
• Ensures all outward-facing communications meet brand, regulatory, and quality expectations.

Risk Management & Escalation

• Escalates issues only when required, including brand repositioning, executive-level messaging impact, or public controversy risk.
• Manages community-related risks, including product complaints, safety concerns, and regulatory exposure.
• Partners with leadership and cross-functional teams to navigate sensitive or high-impact communication scenarios.

Leadership, Collaboration & Continuous Improvement

• Partners closely with Marketing, Sales, Product, and Customer Engagement teams to ensure alignment between strategy and execution.
• Drives a culture of clarity, accountability, and high standards in brand and campaign execution.
• Applies Envista Business System principles to improve campaign processes, reduce cycle time, and enhance effectiveness.
• Continuously evaluates campaign performance and market feedback to refine strategy and improve outcomes.

Education and Experience:

• Bachelor’s degree in marketing, Communications, Business, or related field required; advanced degree preferred.
• 8 to 12 years of experience in brand strategy, campaign leadership, or integrated marketing roles.
• Proven experience leading global or multi-channel campaigns with measurable business impact.
• Strong background in brand development, storytelling, and messaging strategy.
• Experience in healthcare, dental, or medical device industries preferred.
• Demonstrated ability to influence cross-functional teams and drive alignment without direct authority.

Skills and Abilities:

• Exceptional storytelling and messaging capabilities, with the ability to translate strategy into compelling narratives.
• Strong strategic thinking combined with disciplined execution focus.
• Ability to evaluate and elevate creative concepts to ensure alignment with brand standards.
• Deep understanding of social media, community engagement, and influencer dynamics.
• Strong judgment in managing brand risk, public communication, and escalation scenarios.
• Excellent collaboration and communication skills, with the ability to influence at all levels of the organization.
• High standards for quality, consistency, and clarity in all brand and campaign outputs.
• Ability to operate in a fast-paced environment while maintaining strategic focus and execution discipline.

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Additional Requirements:

• Willingness to travel, including internationally as needed.
• Passion for brand building, storytelling, and creating differentiated customer experiences.
• Commitment to upholding Orascoptic’s brand standards, culture, and values.

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