Product Manager Digital Solutions

Product Digital Solutions is responsible for supporting the long-term growth of Business Unit Prosthetics and Digital solution portfolio. Working closely with our Regional Commercial teams & Product Management team, Product Manager Digital Solutions is responsible to contribute to innovation pipeline for the Business Unit aligned with the company strategy for new product launches as well as lifecycle management of existing products, including defining product KPIs and revenue targets.

She/he will further drive market share gains by developing and communicating a clear Value Proposition and executing innovative marketing strategies that support our growth by working closely collaboration with other functions such as marketing managers, T&E, community building and commercial organizations, leveraging EBS toolbox.

Product Strategy, Life Cycle Management

• Is product owner and leads entire product life cycle from strategic planning to tactical activities and phase-outs
• Contributes insights and recommendations for short, mid & long-term strategy for the portfolio of products, with the goal to set Procera Business Unit apart with a complete and innovative portfolio
• Close understanding of customer needs: via proactive market research and gathering input from Global Key Experts & every day, mainstream customers
• Monitor, analyse, and evaluate product performance and customer feedback to identify product improvements
• Works independently, with guidance in only the most complex situations

Business and Competitive intelligence

• Analyze global market intelligence, trends, opportunities & competitive landscape

Pricing

• Reviews and adapts pricing throughout product lifecycle based on competitive environment and overall portfolio strategy.

Commercial Planning & Analysis

• Clear understanding of global, regional and local dynamics affecting sales.
• Track regional performance through close collaborates with sales team – setting requirements on local commercial readiness & help to drive local action plans

Marketing & T&E Content (Messaging, Claims, Positioning) & Communication

• Defines target customer & establishes clear value prop for Procera BU portfolio offering including claims & key messaging for assigned products, activities and campaigns
• Work closely with marketing manager, training and education and sales to ensure needed internal and external assets e.g. fight sheet, website etc are in place to drive sales
• Provide guidance to ensure all event-related sales/marketing material support the priorities & focus products/ solutions or campaigns including agreed value proposition & product positioning
• Provide guidance & review/approve content created by training department to ensure product purpose, positioning & value proposition comes across in training material
• Proactive & regular communication with customers, regional heads, sales a to understand what is working well and what not

T&E & Events

• For new product introductions: support training department in creation of internal training materials & internal trainings (Train the Trainer approach) based on customer segmentation & value prop
• Provide ad-hoc support in bringing content to key events and congresses