Director, SAAS Sales

DEXIS is seeking a strategic and results-driven Director, SaaS Sales - DEXIS Cloud to own and scale the commercial sales strategy for its cloud-based software portfolio across the North American dental market. This leader will lead a team of SaaS Account Executives and will be accountable for accelerating adoption of DEXIS Cloud, AI-powered diagnostic solutions, imaging workflow software, and recurring subscription services. 

This role is a key commercial leadership position supporting DEXIS' evolution from a primarily hardware-centric business to a cloud-enabled, subscription-based software company. The Director will define the go-to-market approach, establish the SaaS sales operating model, drive predictable recurring revenue growth, and influence enterprise priorities across Marketing, Product Management, Customer Success, Implementation, Finance, and the broader Commercial organization.

Essential Duties & Responsibilities

• Own and execute the North American SaaS sales strategy for DEXIS Cloud, AI-powered solutions, imaging workflow software, and recurring subscription services. 

• Lead, coach, and develop a team of SaaS Account Executives, establishing clear expectations, performance standards, succession plans, and a culture of accountability and customer-centric selling. 

• Carry executive accountability for achievement of revenue, Annual Recurring Revenue (ARR), Monthly Recurring Revenue (MRR), new-logo acquisition, expansion, software attachment, and subscription growth targets. 

• Design and scale the SaaS sales operating model, including territory and account segmentation, coverage strategy, pipeline governance, opportunity management, forecast cadence, sales stages, and performance inspection. 

• Build a predictable, data-driven revenue engine by monitoring pipeline coverage, conversion, win rates, sales cycle, average contract value, customer acquisition effectiveness, expansion, and retention-related indicators. 

• Develop executive-level relationships with key customers, dental service organizations (DSOs), specialty practices, multi-site groups, strategic partners, and enterprise accounts to advance complex opportunities and long-term growth. 

• Partner with Marketing to shape demand-generation priorities, target-account strategies, value propositions, campaigns, and market-entry plans that improve qualified pipeline and software adoption. 

• Partner with Product Management and Customer Success to translate customer and market insights into roadmap priorities, adoption strategies, lifecycle programs, expansion opportunities, and improved customer value. 

• Partner with Finance and Commercial Operations on annual planning, quota design, incentive measures, revenue forecasting, resource allocation, and business performance reviews. 

• Serve as the senior commercial voice for SaaS, providing leadership with clear insights on market dynamics, competitive positioning, customer needs, risks, and growth opportunities. 

• Lead cross-functional initiatives that improve the end-to-end customer journey from demand generation and sales through implementation, adoption, renewal, and expansion. 

• Build scalable playbooks, enablement, messaging, and sales methodologies that strengthen consultative and value-based selling across the SaaS team and broader commercial organization. 

• Evaluate organizational capability and future resource requirements as the business scales, while maintaining an effective and efficient team structure. 

• Represent DEXIS at customer meetings, industry events, executive reviews, and strategic business forums. 

• Travel up to 25% as business needs require.