Business Director, Orthodontics

Job Description:

1. Business Strategy & Growth

  • Own China Orthodontics business strategy and P&L delivery, aligning with global priorities and driving revenue, profitability, and market share growth
  • Lead integrated commercial strategy (Sales, Marketing, Channel) to expand footprint across public hospitals and private clinics
  • Navigate policy and market dynamics, including VBP, while continuously refining business models, portfolio strategy, and innovation (e.g., digital dentistry)
  • Identify growth levers including portfolio innovation, segment expansion, and strategic partnerships

2. Commercial Leadership

  • Drive sales force effectiveness and optimize channel mix to enhance coverage, productivity, and execution efficiency
  • Optimize channel strategies to effectively cover both public hospitals and private dental clinics, enhancing customer reach and service quality
  • Develop differentiated value propositions across premium and mid-tier segments
  • Continuously assess market dynamics and competitive landscape to refine business models and optimize product portfolios.

3. Clinical & Customer Excellence

  • Build strong relationships with orthodontists, KOLs, and academic institutions to strengthen brand leadership
  • Lead clinical education strategy to drive adoption of Ormco solutions
  • Deepen customer insights to shape product positioning, solutions design, and training programs

4. Operational & Commercial Excellence

  • Ensure disciplined execution of business plans and operational processes across the OpCo
  • Implement performance management systems and KPIs to track business outcomes
  • Drive pricing, margin optimization, and portfolio management initiatives

5. Cross-functional Collaboration

  • Partner closely with regional/global teams including Regulatory
  • , Supply Chain, Finance, HR, and Legal to ensure compliant and efficient operations

6. Leadership & Organizational Development

  • Build and lead teams including Sales, Marketing, Channel, and Commercial Operations to ensure seamless execution and collaboration
  • Develop talent pipeline, succession plans, and leadership capabilities
  • Foster a culture of performance, innovation, customer centricity, and collaboration
  • Develop and inspire a high-performing organization, fostering a culture of accountability, agility, and excellence.

Job Requirements:

Functional and Technical Competencies:

  • Strong strategic thinking with orthodontics market insight
  • Executive-level influencing and negotiation skills
  • Commercial excellence and growth mindset
  • Leadership capability in building high-performing teams
  • High adaptability in a fast-changing healthcare environment
  • Networking at senior level both locally and globally

Education and Experience:

  • Bachelor’s degree required; MBA or medical/dental-related degree preferred
  • 10–15+ years of experience in commercial leadership or business management
  • Strong experience in medical devices, dental, or orthodontics segment preferred
  • Proven track record managing P&L in China or Greater China
  • Deep understanding of orthodontic ecosystem, including KOL engagement and clinical workflow
  • Experience navigating healthcare policies including VBP or pricing pressure environments

Preferred Track Record:

  • Led orthodontics or dental business with strong growth trajectory
  • Successfully expanded aligner or digital dentistry business models
  • Built strong KOL networks and clinical education platforms
  • Experience in channel transformation or commercial model shift
  • Delivered measurable improvement in sales productivity and profitability

Operating Company:

Ormco

Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential.

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate.  Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes.  An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening.  Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.

Ormco Logo

Operating Company: Ormco
Location: Shanghai,Shanghai,CN
Date Posted: June 11, 2026
Req Number: R5026570

Apply

Similar Jobs

Sales Rep
Sales
Beijing, Beijing

Ormco Logo

Founded: 1960
Known for: The premier orthodontic partner
HQ: Brea, California

Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential.
For more information, please visit our website.

Ormco Logo

Founded: 1960
Known for: The premier orthodontic partner
HQ: Brea, California

Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential.
For more information, please visit our website.

About Envista Play Video

About Envista

Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its partners deliver the best possible patient care through industry-leading products, solutions, and technology. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists’ clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile.

About Envista Play Video

About Envista

Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its partners deliver the best possible patient care through industry-leading products, solutions, and technology. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists’ clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile.

Our Benefits

Our employee rewards include a competitive benefits package that is a key part of what makes Envista a great place to work.

Benefit programs may vary by jurisdiction, and, in some cases, operating companies. Variations by jurisdiction enable us to take advantage of tax breaks on your behalf, emphasize benefits that you value, compete with local employers, and comply with relevant regulations.

You may be eligible for:

We provide the resources our employees and their families need to maintain a healthy and happy lifestyle. In the US, this includes comprehensive company-sponsored health, dental, and vision insurance.
It’s never too early to start preparing for retirement. We offer tax-qualified contributions to help you save and invest during your career with Envista.
Income protection helps protect a family against unexpected life events. Depending on jurisdiction, Envista may provide company paid insurance for employees and/or opportunities to purchase such coverage at group rates.
We believe time off is important for employees, their families, and co-workers. We encourage our team to pursue a balanced approach to work, which enables employees to come back energized and engaged. Depending on jurisdiction, we also offer parental, bereavement, sick, vacation, and holidays to take care of you and your loved ones.
 Where possible, we partner with reputable vendors in order to offer high-quality third party services and discounts to our employees. These may include:

  • Home/auto insurance
  • Banking and financial services
  • Financial and physical wellness offerings
  • Employee discounts or reimbursement for select company product offerings
The employee assistance program, where available, provides you and your insured dependents with access to confidential counseling and information services (covering health and wellbeing, financial security, life events, career / workplace assistance matters, legal assistance, and more).
Envista employees have access to a business travel accident insurance plan in the event you experience any business travel inconveniences, security issues, or medical emergencies while traveling on company business anywhere in the world.