Marketing Manager

Job Description:

The Ormco Marketing Manager will be responsible for marketing Ormco fixed and aligners (Spark) Australia & New Zealand. The successful candidate will deliver innovative marketing initiatives that will accelerate above-market growth while meeting organizational objectives.

Responsibilities will include supporting the global marketing plan, downstream commercial strategies and tactics, new product launch execution, outbound marketing content and innovative business solutions to address emerging market trends.

Job Requirements:

• Define and capture data for consumer and B2B value prop positioning competitive strategy, and promotion to maximize market share and profitability.
• Execute annual global brand plan to include new product launch, digital marketing, lead generation campaigns, advertising, and promotion strategy.
• Execute strategies and participates in market research and VOC events to maximize product effectiveness in the market.
• Drive strategy and execution of lifecycle marketing to onboard, retain, build loyalty to increase the lifetime value of customers and improve their customer journey (includes building a customer segmentation framework, utilizing and feeding data into CRM, and launching a rewards program).
• Have a strong pulse on relevant trends, consumer insights, and technologies that impact our industry and the way customers base buying decisions.
• Lead events and rollout of the global marketing strategy in region.
• Implement tools and solutions to grow referrals for Spark and Ormco products

Operating Company:

Spark

The Spark™ Clear Aligner System is manufactured by Ormco™, a global leader in innovative orthodontics products. Spark aligners are made with TruGEN™, the latest innovation in clear aligner material. In the same way that Spark is designed to give orthodontists more control and flexibility, our careers are designed to give you more control and flexibility. Working at the intersection of technology and patient needs, you’ll be positioned to drive disruptive thinking and spark your career.

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate.  Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes.  An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening.  Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.