Job Description:
Position Overview:
We are looking for an enthusiastic ECommerce Manager to join our team and drive our online sales and digital marketing initiatives. The ideal candidate will have strong expertise in e-commerce trends, digital marketing strategies, and search engine optimization (SEO) best practices.
In this role, you will develop promotional activities including omnichannel campaigns, support UX UI, and synthesize data into customer segmentation strategies. In addition, you will manage product listings, maintain, and audit product data, and drive merchandising efforts. Reporting to the Director of Demand Generation, you will manage growth within our E-Commerce channel.
Essential Duties and Responsibilities:
- Develop and Implement Strategies: Create and execute e-commerce strategies and activities to drive online sales and improve website traffic, guided by marketing best practices.
- Digital Marketing: Create omnichannel strategies and execute and manage email campaigns, social media outreach, Google Ads, SEO, and SEM efforts.
- Data Analysis: Monitor and assess customer data including behaviors, order history, page analytics, and demographics to develop customer segmentation, messaging, and strategy, accordingly.
- UX UI Design: Drive easy to use, easy to navigate designs that enhance customer experience.
- Content Creation and Evaluation: Create digital assets and conduct A/B testing experimentation.
- Promotional Initiatives: Develop and execute promotional initiatives and campaigns.
- Manage Product Listings: In coordination with the Product Management team, write product descriptions, update pricing information, and manage inventory. Execute merchandising accurately so products are correctly categorized, sorted properly, and optimized to sell.
- Content and Product Data Maintenance: Maintain, audit, and optimize product content across platform assets, using SEO best practices to enhance visibility, search rankings, and conversions.
- Product Page Management: In coordination with Product Management, write product descriptions, update specifications and pricing, manage page details. Execute merchandising accurately so products are correctly categorized, sorted properly, and optimized to sell. Track sales and website performance data to guide content and page optimizations.
- Customer Service Coordination: Collaborate with the Customer Service team to resolve e-commerce related issues.
- Analyze Sales Trends: Monitor and analyze sales data to determine most popular products and factors that influence customers’ buying behavior as well as to identify new opportunities and challenges. Compile performance reports to support e-commerce growth initiatives.
- Cross-Department Collaboration: Collaborate with peers across Sales, Marketing, and Product teams to ensure product content, images, and availability provide a seamless customer experience.
- Best Practices and New Technologies: Identify apps and develop and/or improve site search optimization, loyalty programs, remarketing/retargeting, and email automation.
- Website Functionality: Oversee website including testing and improving website user interface and experience.
Job Requirements:
Minimum Qualifications:
- Bachelor's degree in Marketing, Business, Information Technology or related field
- Master’s degree in business (MBA) and/or relevant certifications (e.g. Google Ads, HubSpot, Meta Blueprint, etc.) are a plus
- 4-6 years of proven experience in e-commerce marketing plus 1-2 years in a leadership, strategic, and/or similar role(s)
- Functional expert in SEO with at least 1-3 years SEO work experience
- Expertise with online marketing strategies and marketing channels
- Track record of managing growth marketing campaigns including Meta/Facebook and Google Ads
- Data-driven with strong analytical skills
- Demonstrated proficiency in product page development or optimization
- Expertise in analyzing data and sales statistics and translating results into better solutions
- Established copywriting and creative and content generation skills
- Hands-on experience with tools like Google Analytics, content management systems and e-commerce software (Magento, etc.)
- Proficiency with Google Ads and SEMrush
- Success in driving e-commerce best practices, including in SEO, PPC, Email marketing, and social media platforms
- Outstanding communication and interpersonal abilities
- Experience in project management and customer service
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Target Market Salary Range:
Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.
$83,500 – $125,300
Operating Company:
Implant Direct
Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf.
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
