Job Description:
The Kerr Sr. Director, Marketing will be responsible for developing and executing a clearly defined marketing strategy in a manner that drives sustainable high growth and enhances brand equity. Portfolio scope is Kerr Restoratives, Endodontics and Rotary products. This position is responsible for planning, organizing, recruiting, training, and managing all functions of product, practice and consumer marketing to achieve the company objectives of sales growth, profitability, product utilization, and customer loyalty.
The Sr. Director, Marketing will lead the end-to-end responsibilities for new product introductions from ideation to program development to global commercialization by coordinating with marketing counterparts. This role will also be responsible for developing sales enablement and practice marketing content and lead NA communications. The marketing leader must have a proven track record of developing high-performing team and successful product launches. The leader will work with executives, global stakeholders, and cross functional teams. Strong competencies in analytics, customer centric, and a data-driven approach to determining root cause and counter measures.
PRIMARY DUTIES AND RESPONSIBILITIES:
- Lead and influence business-to-business marketing, business-to-customer marketing, advertising, online marketing, global brand and public relations initiatives in conjunction with Regional Sales and Business Leaders and Key Opinion Leaders (KOL’s).
- Collaboratively create marketing strategy given changing market and competitive conditions. Analyze market trends and assess demand for current and new innovations for future marketing strategies.
- Provide sales force and regional marketing teams with effective selling tools, including key message points, selling strategies, product performance characteristics and features/benefits.
- Develop and implement product launch activities in conjunction with product management, engineering, operations and other internal functions.
- Conduct market research using Voice of Customer (VOC) from our clinicians and customers, as well as externally to obtain competitor strategies and market position.
- Promote the uniformity and consistency of the brand.
- Provide design and direction for collateral, web, product packaging, event materials and other visual communications media. Ensure consistent marketing communications and content.
- Ensure that services are marketed in accordance with budget to obtain maximum profitability and volume in relation to company standards and trends within the industry.
- Manage projects with outside agencies and internal creative teams to develop marketing campaigns.
- Leverage analytics tools and resources to understand and optimize the performance of marketing campaigns.
- Prepare and present an annual budget. The budget should include proposed projects and activities to be completed in support of the company’s goals.
- Establish and maintain a market research function to act as a resource to the sales and distribution areas. This function should generate prospect lists, complete regional market assessments, develop customer surveys and report results of customer surveys.
CRITICAL SUCCESS FACTORS:
- Customer focused
- Well-developed analytical skills.
- Ability to think critically and in tactical and strategic dimensions simultaneously.
- Lack of ego; team-first mentality with a strong ability to work cross functionally to support business priorities.
- Strong analytical, planning, forecasting and budgeting/financial skills.
- Unquestionably high ethical standards and attention to reputational and compliance risks.
- Ability to prioritize tasks in real time and adapt quickly to the changing needs of the business.
- Creativity and ability to think outside of the box
- Clear and organized communications skills (written and verbal)
- Presence – ability to lead and manage project teams with a range of experience and skills.
- Analyze complicated issues and boil down to the key points, develop action plans and bring to a successful conclusion. Perseverance and consistency in pursuit of successful outcomes.
- Must have strong managerial courage – ability to make the tough decision), be able to effectively engage in idea/issue back and forth discussion, and think on his/her feet.
SUPERVISORY RESPONSIBILITIES:
- Lead team of 5-6 employees; total org of 12-15 employees. Both Upstream and Downstream Marketing, Professional Education
- Manage marketing agencies.
Job Requirements:
- Bachelor's degree in Business, Marketing, Communications or equivalent years of experience.
- 8+ years of progressive sales and/or marketing experience including direct response and digital.
- Experience in medical devices
- 5+ years of sales and/or marketing management experience.
- Travel: 30%.
PREFERRED QUALIFICATIONS:
- MBA preferred.
- 10+ years of diversified business experience, global preferred.
- Experience in dental industry
- Strong leadership skills, program management abilities and demonstrated success influencing a global team.
- Solid organizational skills; Able to handle multiple tasks/projects simultaneously.
- Strong problem-solving skills, ability to thrive in a fast-paced, challenging environment, strong desire to learn.
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Target Market Salary Range:
Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.
$148,400 – $275,600
Operating Company:
Kerr
Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf.
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
