Job Description:
Ormco is a trusted leader in the orthodontic medical device space. We are seeking transformational-minded, driven marketers who are excited by the strong growth prospect and want to help lead and contribute to our success.
The Director of Marketing at Ormco will be responsible for contributing to the development and execution of a clearly defined marketing strategy in a manner that drives sustainable high growth and enhances brand equity. This position is responsible for leading a team that drives brand building, sales enablement, demand generation, retention, communication, and marketing analytics to achieve the company objectives of sales growth, profitability, product utilization, and customer loyalty.
The successful candidate will lead end-to-end marketing responsibilities for new product introductions, including partnering with Product Management, Product Marketing, Sales and Marketing counterparts to own program development inclusive of product introduction, upsell/cross-sell opportunities, education and utilization. The Director must have a proven track record of developing high-performing teams and successful product launches, as well as partnering with global stakeholders and cross-functional teams. Strong competencies in analytics, customer centric insights, and a data-driven approach to determining root cause and counter measures is also key.
Primary Duties and Responsibilities:
- Collaborate with global marketing team on brand strategy, creative development, product marketing and global marketing strategy.
- Lead and influence business-to-business marketing inclusive of advertising, digital marketing, content marketing, brand initiatives, media strategy and retention marketing and communications.
- Contribute to marketing strategy development given changing market and competitive conditions.
- Develop and implement product launch and lifecycle activities in conjunction with product management, engineering, operations and other internal functions.
- Ensure that services are marketed in accordance with budget to obtain maximum profitability and volume in relation to company standards and trends within the industry.
- Manage projects with outside agencies and internal creative teams to develop marketing campaigns.
- Leverage analytics tools and resources to understand and optimize the performance of marketing campaigns.
- Retention marketing inclusive of practice marketing programs, education, and events.
- Lead team of six direct reports.
Critical Success Factors:
- Strategic: must be able to make decisions quickly that drive Company goals and objectives.
- Communication: must be able to effectively communicate in both written and verbal forms. Creative writing experience a plus.
- Self-reliant: must be able to create, write and execute his/her marketing plans (doesn’t rely on an agency or others to execute their work).
- Analytical: must be able to evaluate marketing program return-on-investment and make recommendations to improve program structure for Company and customers.
- Creative: must be able to generate out-of-box solutions.
- Leader: must be willing to take risks, self-confidence and the ability to work with all departments in the organization and higher levels of management.
- Influence: must be able to influence direct reports, peers, leadership staff, internal and external customers.
- Excellent organizational and project management skills.
- Strong interpersonal skills and team player mentality.
Job Requirements:
Required:
- Bachelor's degree in Marketing, Business, Communications or equivalent
- 10+ years of progressive marketing experience including B2B marketing, direct response and digital.
- 5+ years people management experience
- Candidate must reside within a commutable distance to our corporate office in Brea, CA. Must be able to work a 'hybrid' schedule. "Remote" is not an option for this role.
Preferred Skills:
- Medical device, orthodontics/dental category experience
- MBA preferred
- Strong leadership skills, program management abilities and demonstrated success influencing a team
- Solid organizational skills; Able to handle multiple tasks/projects simultaneously
- Strong problem-solving skills, ability to thrive in a fast-paced, challenging environment, strong desire to learn
- Iterative, test-and-learn mindset
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Target Market Salary Range:
Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.
$136,400 – $253,300
Operating Company:
Ormco
Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential.
Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf.
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
