Global Marketing Specialist – Brackets & Wires

Job Description:

You will be responsible for shaping the global narrative and driving the success of Ormco’s products, specifically our Damon and Wire/Brackets products. Be the champion for our users, ensuring our offerings resonate with their needs and stand out in the competitive landscape. This role requires a strategic thinker with a knack for execution, a deep understanding of market dynamics, and the ability to create engaging content that fuels growth. 

 

Responsibilities: 

  • Develop and execute global product marketing strategies and plans that align with overall business objectives and drive product adoption and growth across different regions. 

  • Conduct in-depth market research and analysis to uncover critical insights into customer needs, the competitive landscape, and emerging industry trends. Utilize these insights to inform product positioning, pricing strategies, and target audience identification. 

  • Create compelling and differentiated product positioning and messaging that clearly articulates the value proposition to target audiences across various channels and regions. 

  • Develop and execute comprehensive content strategies that support key growth drivers, including but not limited to website copy, blog posts, case studies, white papers, presentations, webinars, and sales enablement materials. 

  • Collaborate closely with cross-functional teams including Product Management, Sales, and Marketing to ensure consistent messaging and successful product launches and ongoing marketing efforts. 

  • Regional collaboration and support: Serve as a point of contact and advocate for regional marketing teams, providing guidance, resources, and support to ensure effective implementation of global initiatives. 

  • Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and make data-driven decisions for optimization. 

  • Develop and deliver effective training and resources to sales teams to equip them with the knowledge and tools to successfully position and sell our products. 

This role can be based in either of the following locations:

Brea, CA, US /Prague, CZ /Madrid, ES /Zurich, CH /Amersfoort, NL.

Compensation will be determined based on the candidate’s geographic location, professional background, and relevant experience.

Job Requirements:

Qualifications: 

  • Bachelor's degree in Marketing, Business Administration, or a related field. 

  • Proven experience (3+ years) in product marketing, with a focus on global markets.    

  • Demonstrated success in developing and executing product marketing strategies and plans that have driven measurable results. 

  • Strong analytical skills with the ability to conduct market research, interpret data, and translate insights into actionable recommendations. 

  • Excellent written and verbal communication skills, with the ability to create compelling content for diverse audiences.    

  • Experience developing content across various formats and channels. 

  • Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously. 

  • Experience working with cross-functional and global teams. 

 

Preferred Qualifications: 

  • MBA or Master's degree in Marketing or a related field. 

  • Experience in orthodontics/dental categories. 

  • Familiarity with marketing automation tools and CRM systems. 

  • Experience with internationalization and localization of marketing materials. 

IND123

#IND456

#LI-SM1

Operating Company:

Ormco

Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential.

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate.  Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes.  An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening.  Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.

Apply

Ormco Logo

Operating Company: Ormco
Location: Prague,Hlavni Mesto Praha,CZ
Date Posted: July 10, 2025
Req Number: R5023373

Apply

Similar Jobs

Global Marketing Communications Manager
Marketing
Brea, CA
Global Brand Specialist
Marketing
Prague, Hlavni Mesto Praha

Ormco Logo

Founded: 1960
Known for: The premier orthodontic partner
HQ: Brea, California

Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential.
For more information, please visit our website.


Ormaco Video

Ormco Logo

Founded: 1960
Known for: The premier orthodontic partner
HQ: Brea, California

Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential.
For more information, please visit our website.


Ormco Video

About Envista Play Video

About Envista

Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its partners deliver the best possible patient care through industry-leading products, solutions, and technology. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists’ clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile.

About Envista Play Video

About Envista

Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its partners deliver the best possible patient care through industry-leading products, solutions, and technology. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists’ clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile.

Our Benefits

Our employee rewards include a competitive benefits package that is a key part of what makes Envista a great place to work.

Benefit programs may vary by jurisdiction, and, in some cases, operating companies. Variations by jurisdiction enable us to take advantage of tax breaks on your behalf, emphasize benefits that you value, compete with local employers, and comply with relevant regulations.

You may be eligible for:

Health Insurance

We provide the resources our employees and their families need to maintain a healthy and happy lifestyle. In the US, this includes comprehensive company-sponsored health, dental, and vision insurance.

It’s never too early to start preparing for retirement. We offer tax-qualified contributions to help you save and invest during your career with Envista.

Income protection helps protect a family against unexpected life events. Depending on jurisdiction, Envista may provide company paid insurance for employees and/or opportunities to purchase such coverage at group rates.

We believe time off is important for employees, their families, and co-workers. We encourage our team to pursue a balanced approach to work, which enables employees to come back energized and engaged. Depending on jurisdiction, we also offer parental, bereavement, sick, vacation, and holidays to take care of you and your loved ones.

 Where possible, we partner with reputable vendors in order to offer high-quality third party services and discounts to our employees. These may include:

  • Home/auto insurance
  • Banking and financial services
  • Financial and physical wellness offerings
  • Employee discounts or reimbursement for select company product offerings

The employee assistance program, where available, provides you and your insured dependents with access to confidential counseling and information services (covering health and wellbeing, financial security, life events, career / workplace assistance matters, legal assistance, and more).

Envista employees have access to a business travel accident insurance plan in the event you experience any business travel inconveniences, security issues, or medical emergencies while traveling on company business anywhere in the world.
Read More